One of the most requested features in Happy Birthday has landed... follow-up birthday emails!
Once enabled, as long as the birthday discount has not already been used, we will automatically send out a single but timely email reminder before the birthday discount code expires.
The feature is disabled by default, but it can be enabled on any Happy Birthday plan.
Why follow up emails?
There can be a lot of emails to work through over the course of a birthday, so a birthday discount may not always be used right away. A timely reminder provides a little nudge for your Birthday Club members to take a look at their birthday discount before it expires.
What does the follow-up email look like?
The email template follows the same format your Birthday Email. You can choose to carry over some of the styling from your original birthday email, or, you can select new styles and banner images specifically for your follow-up email.
Choose wording to suit your brand's tone of voice, specify when it should be sent and we'll take care of the rest.
Does it cost anymore?
Nope! It's all included in your existing Happy Birthday pricing plan! We've introduced this feature to help improve your birthday email campaign conversions.
How do I get started?
Take a look at our article that explains how to set-up the Follow-up birthday email feature