When Shopify unleash the power of segmentation and automation underpinned by customer metafields, the Happy Birthday app will be ready and waiting.
You can now store a customer's birthdate as a Shopify metafield using either Shopify's standard definition birth date customer metafield or a customer metafield that you or another app has already defined.
It only takes a few minutes to implement and will provide you with a kick start in building customer profiles and preparing for a new level of marketing automation.
Take a look at our knowledge base article to find out how to enable this feature