How Blenders Eyewear used Birthday emails to delight loyal customers
When Chase Fisher founded Blenders Eyewear, he set out to revolutionize a sunglasses market dominated by one single company. By offering fresh, vibrant, comfortable sunnies at a reasonable price, his mission was to disrupt the market and have some fun in the process.
He started a grassroots effort buoyed by social media and his network at San Diego State University by selling sunglasses out of his backpack while doubling as a surf coach.
The California-based company knows its customer. They are the pleasure-seekers of the world - the ones who lust for life’s adventures. But Blenders Eyewear strives to push them out of their comfort zone and try something different.
For Chase and his team, it was about creating a recognizable brand image and to make their customers feel like friends.
One of the best ways to make someone feel valued as a friend is to remember their birthday and wish them a happy one.
For business, it’s also a great way of building a strong and trusting relationship with customers.
Thanks to their social media platforms, Blenders Eyewear already had a good relationship with their consumers, but they were keen to connect on a more personal level.
That’s why Blenders Eyewear decided to set up a birthday club..
"Everyone wants to smile on their birthday and since we can't sing you "Happy Birthday", we'll be the cherry on top of the cake that pops into your inbox"
Chase Fisher - Blenders Eyewear Founder
Blenders Eyewear Birthday Club Campaign
Birthday Club Landing Page
Customers took to the Birthday loyalty offer immediately with hundreds of thousands signing up right away!
Birthday Email Design
Blenders Eyewear put a huge amount of effort and creativity into their Birthday Email, from personalised messaging to a unique discount code just for that customer.
Enriching Customer Profiles
Asking customers to join the club after they place an order is the first step to converting first time orders into long term brand advocates
Chases' Top 3 Tips To Growing A Birthday Club
We've put together a simple setup guide to offer you the best practice principles of setting up a birthday campaign.
Tone of Voice
This is a special occasion, make the customer feel special! Talk to them like they are an old friend.
Reward Them
Show them how much they mean to you and your company. Offer them something extra special and really surprise and delight them.
Putting a face to the brand
Our favorite touch on this campaign is that the whole team got together to take a group photo that goes into their email template. It's a fantastic way to personalise and really connect with the people behind the brand!
Benefits of a Birthday Club
VIP Treatment
Unlike generic promotional campaigns, birthday club emails are highly personalised, relevant, and will make your customers feel special.
Easy Sign Up
Becoming a member of a birthday club is as simple as signing up for an email newsletter. You can even allow potential customers to sign up before purchasing.
Easy to Add On
You don’t need any complicated tech or a developer to get started with your own birthday club, simply install an app, and off you go.
Increased Web Traffic
Birthday emails are proven to increase traffic to your online store thanks to the incentivised CTA.
Increased Sales
In addition to taking advantage of the offer, a customer may also take advantage of stocking up on other products.
Increased Customer Retention
A positive brand experience is likely to increase the likelihood of the customer buying from you again in the future.
Increased Customer Data
Collecting D.O.B data will give you greater insight into your customer demographic, allowing you to make better business decisions.
Increased Segmentation Opportunities
Having access to new ways of segmenting your customer base will allow you to target your members with more relevant offers.
Increased Brand Advocacy
Birthday club members can become vocal supporters via word of mouth and sharing their experiences on social media.
Ready to launch your Birthday Club?
Launching a Birthday Club can take just a few mintues. And if you follow all the steps and best practices listed in this guide, it can have a huge impact on your Shopify store.
Install the Happy Birthday Shopify app to get started