Happy Birthday!
Your discount has already been applied to the checkout
Here’s an example of a birthday landing page you could link to from your birthday email.
Add a friendly team photo to make it feel personal, showcase a few hand-picked products your customer might love, and remind them their birthday discount is already applied at checkout.
(I know what you're thinking... what in the ChatGPT is this image! Maybe use an actual one of you and the team)
Why not treat yourself to one of our best sellers
Benefits of a Birthday Club
VIP Treatment
Unlike generic promotional campaigns, birthday club emails are highly personalised, relevant, and will make your customers feel special.
Easy Sign Up
Becoming a member of a birthday club is as simple as signing up for an email newsletter. You can even allow potential customers to sign up before purchasing.
Easy to Add On
You don’t need any complicated tech or a developer to get started with your own birthday club, simply install an app, and off you go.
Increased Web Traffic
Birthday emails are proven to increase traffic to your online store thanks to the incentivised CTA.
Increased Sales
In addition to taking advantage of the offer, a customer may also take advantage of stocking up on other products.
Increased Customer Retention
A positive brand experience is likely to increase the likelihood of the customer buying from you again in the future.
Increased Customer Data
Collecting D.O.B data will give you greater insight into your customer demographic, allowing you to make better business decisions.
Increased Segmentation Opportunities
Having access to new ways of segmenting your customer base will allow you to target your members with more relevant offers.
Increased Brand Advocacy
Birthday club members can become vocal supporters via word of mouth and sharing their experiences on social media.
Ready to launch your Birthday Club?
Launching a Birthday Club can take just a few mintues. And if you follow all the steps and best practices listed in this guide, it can have a huge impact on your Shopify store.
Install the Happy Birthday Shopify app to get started