The app captures your customers date of birth on your website and then generates them a unique discount code to send them on their birthday. You can send birthday and follow-up emails directly within the app or you can integrate with one of our email providers to send the emails from there. The app will generate a unique code every year and manage your Birthday Club for you.

Customers always respond well to Birthday Clubs with some merchants seeing 82% of ordering customers leaving their birthdate after checkout. Open rate rates are also very high due to the nature of the email and it's timing. Returning customer rates average at around 4% (Stat as of 2019*). However we often see brands achieving over 10% direct conversion rates from Birthday Emails.

Absolutely, we would be more than happy to help you with every aspect of the campaign from setting up the capture points to optimising the email settings. We can also help implement custom designs of emails as there's nothing better than a beautifully designed email!

The best thing about sending the email directly from the app is that it keeps the list seperate from your main campaigns. 

Customers are explicitly telling you they want to receive a birthday email, therefore unsubscribing from a general marketing email shouldn't be them unsubscribing from Birthday Emails as this is something they have asked for specifically.