Capture birthdays and boost repeat sales on Shopify.
Build stronger customer relationships and unlock high-converting, automated birthday campaigns. Trusted by thousands of brands, Happy Birthday has already delivered millions of personalised birthday emails — helping businesses drive repeat purchases, all in one simple app.
Capture Customer Birthdays at Every Touchpoint
Collecting your customers’ birthdays helps you build stronger relationships, drive repeat purchases, and create personalized experiences that keep them coming back. Here’s how you can gather this valuable information at key moments.
Shopify Thank you and Order Status Pages
Ask customers for their birthday after they've made a purchase. It’s a natural moment to engage, and you'll have the data ready to send them a personalized birthday message when the time comes.
Send personalized birthday messages with ease.
Automate birthday emails with unique discount codes, set timing, track performance, and follow up with customers who don’t convert — all within the app.
Manage your Birthday Club
See your results at a glance.
Track how many customers are signing up, how many emails have been sent, and how much revenue your birthday club is driving.
We have been using the Happy Birthday App for a few years now and it's been a great addition to our store. The developers have consistently provided excellent support and have been really helpful with any queries and/or issues we encounter. Thank you so much!
The Missing Piece
Love this app! The developers are also very easy to work with. Overall, it keeps track of all of our customer birthdays and sends out the emails without me even having to touch it.
Olivia's Bow Club
This app is perfect! Does exactly what we need it to do, and that's collect birthdays on the Order Status Page/Thank You Page. We integrate with KLAVIYO and everything works seamlessly. Support is always super helpful on the few occasions we've had to reach out with questions. All around a great app!
Jacob Bromwell
Added this application to see if we can increase our turnover by offering a nice discount code on our customers birthday, and yes, it does work! People like to treat themselves on their big day., Customer service is also on point.
P O D U R
We have used the happy birthday email discounts for a while and our customers love them! Steve has been super helpful in helping us in every possible way to make our email even more coherent with our branding and went out of his way to provide solutions for us. Many thanks! 100% recommend!
Graine de Shopping
that App has made it easy for my store to collect birthdays and send out automatic emails with a unique discount code to customers They even went great integration with Mailchimp and other marketing tools
Miss Nori
I have loved this addition to our store! We have had the app for 2+ years and it has definitely helped increase sales, and makes our customers feel special at their birthday time. I needed to switch systems to have my emails sent from another platform so my emails all looked cohesive, and customer service was awesome and speedy with assisting! Totally worth it!
a boutique by Rachel Clark
Great app! Easy to use and we've seen our birthday email capture increase greatly. Only regret is we wish we knew about this app earlier!
Mented Cosmetics
We have been using the Happy Birthday App for a few years now and it's been a great addition to our store. The developers have consistently provided excellent support and have been really helpful with any queries and/or issues we encounter. Thank you so much!
The Missing Piece
Love this app! The developers are also very easy to work with. Overall, it keeps track of all of our customer birthdays and sends out the emails without me even having to touch it.
Olivia's Bow Club
This app is perfect! Does exactly what we need it to do, and that's collect birthdays on the Order Status Page/Thank You Page. We integrate with KLAVIYO and everything works seamlessly. Support is always super helpful on the few occasions we've had to reach out with questions. All around a great app!
Jacob Bromwell
Added this application to see if we can increase our turnover by offering a nice discount code on our customers birthday, and yes, it does work! People like to treat themselves on their big day., Customer service is also on point.
P O D U R
We have used the happy birthday email discounts for a while and our customers love them! Steve has been super helpful in helping us in every possible way to make our email even more coherent with our branding and went out of his way to provide solutions for us. Many thanks! 100% recommend!
Graine de Shopping
that App has made it easy for my store to collect birthdays and send out automatic emails with a unique discount code to customers They even went great integration with Mailchimp and other marketing tools
Miss Nori
I have loved this addition to our store! We have had the app for 2+ years and it has definitely helped increase sales, and makes our customers feel special at their birthday time. I needed to switch systems to have my emails sent from another platform so my emails all looked cohesive, and customer service was awesome and speedy with assisting! Totally worth it!
a boutique by Rachel Clark
Great app! Easy to use and we've seen our birthday email capture increase greatly. Only regret is we wish we knew about this app earlier!
Mented Cosmetics
We have been using the Happy Birthday App for a few years now and it's been a great addition to our store. The developers have consistently provided excellent support and have been really helpful with any queries and/or issues we encounter. Thank you so much!
The Missing Piece
Love this app! The developers are also very easy to work with. Overall, it keeps track of all of our customer birthdays and sends out the emails without me even having to touch it.
Olivia's Bow Club
This app is perfect! Does exactly what we need it to do, and that's collect birthdays on the Order Status Page/Thank You Page. We integrate with KLAVIYO and everything works seamlessly. Support is always super helpful on the few occasions we've had to reach out with questions. All around a great app!
Jacob Bromwell
Added this application to see if we can increase our turnover by offering a nice discount code on our customers birthday, and yes, it does work! People like to treat themselves on their big day., Customer service is also on point.
P O D U R
We have used the happy birthday email discounts for a while and our customers love them! Steve has been super helpful in helping us in every possible way to make our email even more coherent with our branding and went out of his way to provide solutions for us. Many thanks! 100% recommend!
Graine de Shopping
that App has made it easy for my store to collect birthdays and send out automatic emails with a unique discount code to customers They even went great integration with Mailchimp and other marketing tools
Miss Nori
I have loved this addition to our store! We have had the app for 2+ years and it has definitely helped increase sales, and makes our customers feel special at their birthday time. I needed to switch systems to have my emails sent from another platform so my emails all looked cohesive, and customer service was awesome and speedy with assisting! Totally worth it!
a boutique by Rachel Clark
Great app! Easy to use and we've seen our birthday email capture increase greatly. Only regret is we wish we knew about this app earlier!
Mented Cosmetics
We have been using the Happy Birthday App for a few years now and it's been a great addition to our store. The developers have consistently provided excellent support and have been really helpful with any queries and/or issues we encounter. Thank you so much!
The Missing Piece
Love this app! The developers are also very easy to work with. Overall, it keeps track of all of our customer birthdays and sends out the emails without me even having to touch it.
Olivia's Bow Club
This app is perfect! Does exactly what we need it to do, and that's collect birthdays on the Order Status Page/Thank You Page. We integrate with KLAVIYO and everything works seamlessly. Support is always super helpful on the few occasions we've had to reach out with questions. All around a great app!
Jacob Bromwell
Added this application to see if we can increase our turnover by offering a nice discount code on our customers birthday, and yes, it does work! People like to treat themselves on their big day., Customer service is also on point.
P O D U R
We have used the happy birthday email discounts for a while and our customers love them! Steve has been super helpful in helping us in every possible way to make our email even more coherent with our branding and went out of his way to provide solutions for us. Many thanks! 100% recommend!
Graine de Shopping
that App has made it easy for my store to collect birthdays and send out automatic emails with a unique discount code to customers They even went great integration with Mailchimp and other marketing tools
Miss Nori
I have loved this addition to our store! We have had the app for 2+ years and it has definitely helped increase sales, and makes our customers feel special at their birthday time. I needed to switch systems to have my emails sent from another platform so my emails all looked cohesive, and customer service was awesome and speedy with assisting! Totally worth it!
a boutique by Rachel Clark
Great app! Easy to use and we've seen our birthday email capture increase greatly. Only regret is we wish we knew about this app earlier!
Mented Cosmetics
Merchants are seeing incredible results.
The Ultimate Birthday Guide.
We’ve analysed hundreds of brands running birthday campaigns to find out what works best. From subject lines to discount amounts, timing, copy, and content — we’ve compiled all the insights into one simple guide to help you create a high-performing birthday club.
Integrations
Send birthday emails with the tools you already use.
Case Study
See it in action.
Learn how Blender's Eyewear use birthday emails to create meaningful connections with their customers and drive repeat purchases. Plus, explore our full blog for tips on why birthday emails outperform other campaigns and how to maximise your results.
Set it up once, and let it run.
Once you've set up your birthday email campaigns, Happy Birthday works automatically. Your birthday club grows over time, and the app will continue to send personalized offers every year, ensuring long-term customer loyalty with minimal maintenance.
Capturing Birthdays
Collect customer birthdays across multiple touchpoints to grow your list.
Sending Birthday Emails
Send personalised messages via email or SMS to delight your customers.
Discounts
Create custom discounts — fixed or percentage — with expiry dates and usage rules.
Timing
Control exactly when your birthday messages are sent, down to the day and time.
Integrations
Connect with Klaviyo, Postscript, and more to automate your workflows.
Tagging & Metafields
Enrich customer profiles with tags and metafields to build smarter segments.
Reporting
Track signups, sends, redemptions, and revenue from your birthday campaigns.
Pricing
Simple pricing for every stage of growth.
Base
Up to 1000 Birthdays
$10/mo
28 day free trial
Growth
Up to 5000 Birthdays
$20/mo
28 day free trial
Unlimited
Unlimited Birthdays
$40/mo
28 day free trial
Still have questions?
Drop us a message and we will on hand to help. Whether it's a demo, a few more questions or you just want to speak to someone before installing, we're always happy to chat.
Turn customer birthdays into revenue.
Happy Birthday makes it easy to capture customer birthdays and send personalised offers that drive repeat purchases. Start your free trial today and see the results for yourself.
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